DUMBO SQUID
Wikipedia link: http://en.wikipedia.org/wiki/Grimpoteuthis
It looks like the Dumbo Squid and Dumbo octopus are the same animals. The main difference between an octopus and a squid is, the octopus has 8 arms, the squid 10. Keep in mind that this finding is preliminary.
It is possible that the mixing up of names started here: a alternative name of the Humboldt squid is Jumbo squid, wich resembles the name Dumbo Squid. Knowing there's little deep-sea knowledge, people tend to mix up names, et voila, ...
Watching this video, it is quite clear that we are looking at a Dumbo octopus. (see Dumbo octopus info)
A Oceaneering ROV came across this elegant swimmer while undertaking SERPENT work with Statoil Hydro at the Edvarda prospect off the coast of Norway.